Competitive Analyst & Case Design Specialist

Michael Cheatwood

Michael (Mike) Cheatwood joined Peak Pro Financial in 2017 and currently serves as our Competitive Analyst & Case Design Specialist. He is responsible for staying up to date on the latest features and changes to existing life and annuity products, as well as continuously researching new solutions in the marketplace to help ensure agents are equipped with cutting-edge knowledge to address every client situation. Additionally, Michael runs customized product illustrations to support our agents and Sales Development Advisory team.

Mike brings broad experience to Peak Pro Financial, having previously managed a Denver-based brokerage focused on health, life and financial planning products. His strong knowledge of sales psychology and marketing practices, combined with his expertise of life and annuity products, are key to educating agents and providing them with the tools they need to drive sales and better serve client needs.

Mike is from Denver, Colorado, where he attended college and majored in Business Administration and Marketing. His pride and joy are his wife of 18 years and their seven children.

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